Type and Layout- Posters and Book Covers

This morning I have completed some research on type and layouts of early 1960's posters and book covers. I found that the majority use very bright, bold colours as well as large bold fonts and typefaces. This is very eye-catching, clear and easy to interpret and I think this is why they worked so well visually. Common colour schemes were often primary colours and black and white, this can connote tradition and class. Here are some examples I found online:

I also researched into Marshall McLuhan, who wrote the book 'Understanding Media: The Extensions of a Man' which was wrote in 1964. McLuhan's theory proposes that the media itself is more important that the actual content and that that should be the main study. He also noted that all mediums or media have different characteristics that engages the viewer in a variety of ways. Here is one of McLuhan's books below:

 McLuhan is also known for his typo mistake on the title of one of his books. The title of the book is 'The Medium is the Massage' however this is supposed to read 'The Medium is the Message'. This happened because the typesetter made an error. McLuhan heard about the mistake and said "Leave is alone! It's great, and right on target!" 'The Medium is the Massage' is still the title of the book.