60's Interactive Book

I have decided to make this blog post to present my 60's Fashion Style Interactive book prototype so far. This is to show my progression throughout this production process. I have not yet wrote the actual article content, however I have made a decision on the topics I want to cover within my book.

Here are some screen shots from my EPub export. (This is not finished, as I need to add content and change some design elements.)

I have tried to stick to the typical characteristic of a 60's publication, by not lining things up perfectly and by using a lot of black and white, old images. I have also added some 1960 advertisements that relate to the fashion topic of this book, also to make it look more realistic. As far as the interactive element of the book, I want to include short clips of Twiggy's lashes blinking and use hyperlinks when relating to a topic.

I want to change the layout slightly of a few different pages within this book, for example the 'The Designers' page, as I think this looks too modern. I would separate the images and text a bit more and maybe change the photos as well, to overall make is more reminiscent of the 60's.

Indesign Trial Layout

I have put together a very simple layout design on Adobe Indesign, I mostly did this to learn a bit more about the software and how to use the paragraph styles tab. Here is an image below of what I created:

I started a new digital publishing document, designed for an Ipad landscape. I increased the size of the margins, as it is an app and also added columns and guide lines.

I then pressed the window drop down menu and clicked styles- paragraph styles and this box came up:

As you can see, I have created a few layers with slightly different characteristics according to he text type. I adjusted these paragraph styles by double clicking the layer.

The image above shows where I chose font, type size, kerning, leading, etc. I also made sure that hyphenating was off on each section.

These paragraph styles were created because it is a lot easier to click that specific style, according to what section you are writing throughout the production process. It means that you don't need to keep recreating the same styles when writing more in the same theme. For example when writing the main body text, this should be the same throughout the whole book so it looks more professional and put together, this is made a lot easier using this method.

Word Posters

Transition- the process at which something is moved/changed from one position to another.
This is my black and white poster that I have created, using the word transition. I have simply copied the word over and over in the same font, but changed the colour to either black or white to make the composition look more unique.

Elimination- this is the process of getting rid of something.
This is my second poster where I have incorporated an element of colour, to make the poster stand out and less boring. I have used the word elimination and on each of the copies of the word, I have taken away some letters in a pattern, to show the process of elimination. I added to star behind the text to visually represent sudden elimination, also the black font stands out from on top of the bright yellow star, which makes the overall look of the poster more interesting.

Exaggeration- this represents something as being either better or worse than it actually is.

Here I have experimented with lots of colour, to reinforce a typical idea of exaggeration. Firstly I chose a pretty boring, simple font for the first copy of the word. Then I chose a fancier font and included a variety of colours and different icons surrounding the font, to really go over the top of how something could be 'exaggerated'.

Quintessence- a perfect representation of something.

This next poster I kept quite simple, however on each copy of the word I added something to increase the visually pleasing aspect of the word 'quintessence'. Again, I started with a commonly used, somewhat simple font, then added either colour, outlines, spots, or a  background, to show the development of something being represented, symbolising quintessence.

Leading

Leading refers to the distance between the vertical space in-between each line of text.

For example here is an image to demonstrate this, that I created on Indesign:

As you can see from the picture above, the first two words is what the original spacing was between the lines and the one at the bottom I have decreased the distance between the words, so they are closer together, although you can increase the space as well.

Leading is used because sometimes the wording can be too close together, which can be very hard to read and difficult for the public to understand. This is not very good because the whole point of branding and advertising is to make the audience aware of a certain brand, so the text used has to be clear and understandable for the public to remember and recognise a company or business.

Type Family

Type family is a complete set of related type faces that have identical design features.

Here is an example of a type family:

These are all typed in the same font, however they look different. I did this example on Indesign and here is what you press to change the type, but keeping it in the same type family. 

Here are the options that you can choose from:

Parts of a Typeface

This is a diagram that I created on Indesign showing the different parts of a typeface.

Point size has not been labelled on the diagram because it is the relative measure of the size of a font.