Target Audience for 60's Interactive Book

I have done some research on target audience for my 60's interactive book. When I went to the 60's revolution exhibition at the V&A Museum, I found that the two types of people that were there, were either older generations or young students like me. The older generations that attended were people who actually lived during that time and therefore reminiscing about the 60's era. As for the younger students, these were most likely there because they are interested and wanting to learn what it was like in the 60's!

After finding this information out, this is probably the same two types of people that would be interested in my book. However because it is a fashion related book, this could narrow down the audience to mostly women, because stereotypically females are more interested in fashion. On the other hand, this may not be the case as men still could be interested just from the fact that it is the 60's.

Target Audience Research

This is my secondary research on the target audience for my book. I looked at other similar books already out on the market and found out the main readers of the most popular authors. A book that I found was really popular was; Bobbi Brown, Teenage Beauty: Everything You Need to Look Pretty, Natural, Sexy and Awesome. Cliff Street Books, New York, 2000.

This book is specifically aimed towards teenagers, which shows that there are a lot of teenagers that are interested in this type of book. This would mean that they could also like my beauty handbook, as well as a lot of other age ranges. This is because the Mini Makeup Handbook would have chapters for all different age groups, including teenagers and older women.

My book would have a positive outlook on beauty for teenager girls. It would show how to apply makeup correctly, without encouraging the readers that they actually need it. It will also have an almost conversational tone, so everyone can understand the text clearly and easily.

This again would attract a more younger audience, however there will be a variety of models throughout the book from younger girls, to older women in their 40-50's. Also showing face charts on all, for the readers follow the tips and techniques. It will include very simple, easy looks that can take just 5 minutes and more difficult, dramatic looks which would take a bit longer. Therefore, it is aimed at any ability level, from beginner to professional.

This book is going to be advertised as a staple for girls of all ages, teaching teenagers the basics and older women on how to do certain looks or wanting to try something new. Also finding out what colours and looks suit them, according to age and skin tone.