This toy is from Hawkins Bazaar in Bath.
I chose this because if I was younger, this is the type of toy I would be interested in, as I liked dancing and listening to music. (And still do!) The packaging of this product is very colourful and a bright colour scheme is used. This is because the target audience of this toy is aimed at younger children aged 5+, and so they would be drawn to this straight away.
The font is large and is in capitals, again this is to stand out and to attract the target audience. It has an image of the product on the front of the box and not a clear window like a lot of other toys. I think this is because with this certain product it looks better when set up, whereas if there was a window, the mat would have to be folded and therefore wouldn't look as appealing to the child.
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