This first screenshot is of Fragrance Direct. This is the on of the simplest out of the three and only uses a very limited colour scheme, which comes across professional and more high end in my opinion. I think the white, red and black works well. Also the layout is chic and again fairly minimal, so is clear and easy to read.
Here is the second screenshot, this is of the Perfume Point website. This is much more colourful and packed with lots of information. In my opinion, at a first glance this looks quite cluttered and therefore suggests a discounted range of perfumes, rather than the very expensive high end fragrances.
Here is the final screenshot, this is of Juicy Couture's website, on the fragrance tab. I think this is very minimalistic, however the swirly, feminine font makes the website look more interesting and unique. The colour scheme is very bare and is mostly white excluding the actual products, which is very simple and therefore is considered classy and elegant.
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