Business Side of Publishing

There are three main stages in the book production process;

• Copy-editing- this involves reviewing the manuscript for grammar, spelling mistakes and consistency.

• Book page design and layout- this is where an overall design direction for the book is created and a prototype is printed.

• Book printing, binding and shipping- books are printed and stapled or bound, then books are packed and shipped.

The potential set backs that I could come across during this process would be either a spelling mistake or a grammar issue in the first stages of production, however this can easily be resolved and sent back with the corrections made. Also when a prototype is made, there could be a problem with the design element of the book, or a layout error where the printer cuts off the sides. This again can be corrected by having another sample copy made, until I am happy with the final book.

I have researched that it is best to publish a book under your publishing company rather than under your name. This is because it grants you legal and financial protection and this means that money cannot be taken from you personally and instead your company if anything goes wrong.

Ways you can get your book sold in a well-known book store;

Pay a substantial amount of money to have your book on their shelves.

^ Taken from another blog linked here.

Although, you can register to have your book on an online book shop like Amazon. However a lot of actual book shops do now request to go through their head office. Below I have another screenshot form a website linked here.

This shows my research on the process of getting your book into a well known book shop.

Other ways I can get my book out there are on online shops and having simple advertising on social media sites and maybe a video ad on youtube for the promotion of my book. This would also spread the word and eventually if people buy the book online, they can write reviews.

Business Product Idea

Our task is to come up with a publishing related product, develop a business plan and bring it to market. I have decided to go for something along a topic that I'm really interested in. I am going to create a photographic book which includes makeup template images and actual photographs of people with that specific makeup look. It will include chapters on looks for all ages and skin colours, as well as what is best for them and what colours compliment their skin tone.

The book would not be a step by step how to guide, however it would include tips and information on certain colour combinations etc. For example below I found this face chart on Google Images:

I would use these on each page showing the look designed on a template, then on the opposite page a photo of a real person with that same look to show the audience what it looks like on skin. Below is an example of a filled out template:

On the same page of the chart is where I would write the main body text and then just have the next page a full photograph like this one below:

My target audience would be mainly girls ages 15 onwards who are interested in makeup, on the other hand it is also aimed towards older women who would like some tips on how to apply makeup and what suits their skin type best. It could also give these types of people inspiration to try something new.