SWOT Analysis of Previous Projects

The first project that I have chosen to analyse is my FMP last year. This was my high end fashion magazine and here are some screenshots below from this project:

SWOT No.1-

 Strengths:

• Overall looks professional
• Lots of vibrant and good quality images
• Fits with the high end theme

Weaknesses:

• Include more detailed articles- more variety
• Only a 16 page magazine

Opportunities:

• Also can read magazine on a digital format
• Target audience interested in new trends
• Can present in end of year show

Threats:

• Competitors have a series of issues already
• Could have problems with the printing process due to expenses

The second piece of work I have chosen to analyse is my perfume website project. Here are some screenshots below: 

 SWOT No.2-

 Strengths:

• Overall looks professional
• Has both desktop and mobile version
• Includes hover states for good user experience

Weaknesses:

• Mobile version is a little bit small
• Product page looks better than homepage
• Top panel too simple

Opportunities:

• Can be used on two platforms
• Can present in end of year show

Threats:

• Competitors have a more interactive website with videos etc
• Technical issues could occur