My FMP Idea (Year 2)

For my FMP this year, I have decided to stick with the same topic I did my research project on, 'Awareness campaigns and their effectiveness.' However, I will be designing and creating my own awareness campaign, instead of just analysing and researching the statement above as I did in my theory work.

With this, I am going to come up with an interesting and creative way to raise awareness on a social issue, as well as making the audience feel in a certain way. For example, sadness, guilt, shock, etc.

Here I have put together a range of some of the most powerful social issue campaigns that really shocked the audience. I have created a mood board below in Adobe Illustrator, presenting these advertisements.

I want to be able to come up with a really unique, interesting way to raise awareness through imagery. The adverts above have a very meaningful message behind the visual aspect, which is something I want to include in my own ad campaign.