Primary Research

The overall task was to collect information on Youtube, that will help us get an understanding of peoples opinion on the website, because we are eventually going to create our own Youtube channel.

I put together a questionnaire on Google Docs that i posted on the Facebook page, so that people can fill it out and so I could collect some results.

I came up with these specific questions because i first wanted to address the fact that some people might not have a Youtube channel or even know what Youtube is, so that was my first question. Also I also assumed that a lot of people that use Youtube don't actually make videos themselves and instead use it to just watch other videos, this was reflected in my results.

I wanted to find out what people who use Youtube were interested in watching and therefore I asked what type of videos are their favourite, so I could become aware of the brief area at which they like. Another one of my questions that I decided to use was a simple 1-5 rating on Youtube, to get a overall opinion on the website and to very quickly see if it is liked or disliked. 

Also at the end of the survey, I asked an open question and inserted a longer text answer box, so I could collect more qualitative data. Whereas most of the other multiple choice questions, give quantitative results.

Here is a screenshot from the results that I collected from my Youtube survey.

Primary research is a form of collecting information on certain topic. This is very useful because you have collected your own data first hand, so you know that your results are the most reliable they can be. It also means that you have not got the information from another source e.g. books or the internet, as that would be secondary research and sometimes, not as trustworthy.

Here is a closer look at the pie charts that I created, from the information i collected.

Quick, simple question which showed that most people do have a channel on Youtube.

50% of people use Youtube a lot.

This is more of a detailed question, where I did use the multiple choice format, however i added an 'other' option at which people could write in a text box. These are the results and again 50% of people watch music.

Above there are a variety of results, however the modal result was rated 4.

This question was to see the age ranges that used Youtube, and the results above suggest a very diverse audience.

To find out what is used more, however 75% of people still watch TV more than watching Youtube.

This was to gain an understanding of what people do in their spare time.

These results help me understand what people like best about Youtube and if there is a common theme, although the results showed more of a variety of reasons.

A list of other websites that people use, a common trend is that most people have at least Facebook as well as Youtube.

Here are some advantages and disadvantages of primary research:

My results show that the majority of people do use Youtube fairly regularly, however the common trend is that they do not actually post videos themselves. The videos that people tend to watch vary a lot, depending on their hobbies and interests, and therefore all my results are different. On the other hand only four people completed my survey and this is not a big enough sample to generate a really good, detailed set of results.

Also the type of information i collected was completely random, as i did not use any filtering which would determine who my questionnaire went to, because I just posted the link onto Facebook, which anyone could access and complete.