Now I have collected all the results and put together an infographic on Piktochart. This is to present the data in a more interesting way and to be easily interpreted by the audience.
I have made a chart or graph for each question of my survey, to clearly demonstrate the demographics and to have a visually pleasing representation of the data. I also added small icons and images to correspond with each question theme. For example, the money related answers I used cash symbols and picture icons as well as phone and laptop icons for the platform question.
I tried to keep the text on this infographic fairly minimal, as I wanted it to be interesting to the eye and not too busy with typography. This would come across quite cluttered and over whelming to the audience and therefore would defeat the purpose of an infographic. I kept the background very simple and dark so the light font and bright colours stand out. This method is very eye catching and could draw people in to read more.
Finally, this method of primary research worked well because I got a large quantity of results (78) in a short amount of time. Also, because I collected the information first hand, it means that the results are accurate from my point of view. On the other hand, this could mean that the results are not that reliable, as I don't know how much effort people put in to fill out the survey and therefore some feedback might not be exact.
Another disadvantage of this method of primary research is the fact that most of the questions are multiple choice and therefore not a lot of detail is put into the answers. In this case, the research is more quantity rather than quality, although it did give me an idea of the target audience and demographics of certain magazines. So is still useful in the pre production process of my final major project.
Here is the final image of my infographic:
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