Piano Instagram Promo Evaluation

My two Instagram piano tutoring promotions are now completed and are on my Youtube channel, here are the videos:

Out of both of my promo's, I prefer the first one as I think it runs the most smoothly and flows more professionally, rather than the second one which I think is quite amateurish. This is because I left the visual on a few clips on a bit too long and therefore could cause the target audience to lose interest in the promotion. I also think the audio on the second promo cuts off too fast at the finish and the video has a sudden, unexpected end.

I like the first clip because the volume levels on the audios fluctuate according to what is needed to be heard. For example when the voice over ends, the piano backing music gets louder, whereas when the talking is going on the music continues but at a lower volume. Here is a link to another one of my blog posts, which explains this further with screenshots included: Piano Promo Update.

For example, here is a screenshot of the technique that I used to create this effect:

I decided to use my phone for the audio recordings, however I did use headphones with the built in microphone and this worked really well for my voice over. I also think that this gives a clearer audio quality for vocals, rather than just the mobile itself without any connecting device. I also did the visual filming on my Iphone 6s because the camera on this is really good quality and looks very sharp and precise with the correct lighting.

Here is an image that I found off Google, which shows the quality of Iphone cameras. I used an Iphone 6s for my video footage:

In my opinion my choice of soundtrack was really effective because I actually played the music myself, on my piano at home as the background music. This makes it clear to the audience of what this promo is about and is also confirmed with the voice over throughout the clip. As the music played is a classical piano piece, it perfectly fits in with the theme of the promo and therefore ties the whole thing together flawlessly.

Although I really like the soundtrack, the visual quality on some of the clips within the promo is slightly dark and this effects the overall viewing experience for the audience. An improvement that I would make would be the lighting when recording, so that the clips would be much sharper and clearer.