A lot of company's that have online shops, tend to have a website that is clear and user friednly on both desktop and mobile. The screen should shrink smaller when on a mobile, however it should aslo adapt so the text and images are clear and easy to press/read.
For example the Amazon website adapts to different sizes depending on how big or small the desktop or mobile you are using. Here is a screenshot of Amazon's website on both desktop and mobile platforms.
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