Thursday, 25 February 2016

Promo Research

Here is an example of a short 15 second promo for a music studio:


This was the closest video promo I could find to a piano tutoring service. I used this as my secondary research for this project because it gave me a good idea of how quick the edits need to be, to make sure the audience don't lose interest, as it is such a short video.

What I also found, is that there usually is a musical background with a voice over as well. This is so the visual is not wasted by title screens and therefore is much more efficient to have it spoken over the rest of the clips.

For my own Instagram promotions, I will also adjust the volume of each audio clip, so that the necessary information can be heard.

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