Toy Comparison

I have researched other toys on the market and a lot of them are more technology involving, as children are more exposed to modern day technologies at an early age. This would affect the toy market, as most of the target audience would be interested in more computerised games and therefore may not be focussed on traditional construction toys.

I have taken this into account and have come up with an 'in-between' of sorts. Watch Craft is still a construction/building toy, however it incorporated the technology side without being to complicating for a younger target audience.

Here is another toy already on the market that was the closest I could find to our 'Watch Craft' toy idea:

The similarities of this toy compared to mine is the bright colours used and the idea of making a clock face. However, this is not actually a watch and for the audience, the wearing element of this idea could be a selling point.

The rest that I could find were just ready made children's watches like this:

But not actually a build your own wrist watch kit for children, as a lot of the results were professional kits for adults, here is a screenshot:

For both of these they are not similar enough to compare as they are completely different. So overall this is a unique idea because there is not a simple wrist watch making kit, aimed towards younger children on the market.